There were 1,653 national ad airings across 39 networks, primarily NBC and BET, as well as during NFL games. Between Decemand Janualone, television advertising alone for Hidden Figures was estimated to have a media value of $6.88 million through –. Ads started airing on August 14, 2016, with estimating the total spending around $22.14 million. Very unusually, the movie boasted a marketing budget nearly as great as the production budget.Michelle Obama hosted a special screening of Hidden Figures at the White House, with Jet and Ebony magazine both dedicating issues entirely to promoting the film to their exclusively black audiences.Virtually every top movie critic in America apparently felt obliged to hail this movie as a near-masterpiece ( here’s the list of the top 100 movies all time according to Rotten Tomatoes). This is reminiscent of a Third World dictator deciding to direct to a film and his cowed subjects clamoring what they’ve just seen is a masterpiece beyond words. Of the top critics in American cinema, a laughable 35 or 36 give Hidden Figures glowing reviews.
My prediction: after initial black audience enthusiasm, white audiences will not materialize for a movie blatantly designed to make them feel guilty. Hidden Figures’ opening was actually about the same as that of Redtails, George Lucas’ similar movie mythologization of the Tuskegee Airmen - which subsequently nosedived. Hidden Figures is an example of an Affirmative Action hit which Main Stream Media critics feel compelled to treat with reverence. Of course, even at a Golden Globes dedicated to virtue signaling, NBC’s Jenna Bush Hager - daughter of Dubya - and actor Michael Keaton managed to confuse the movie with Fences, another piece of African-American Oscar bait, calling it “Hidden Fences” and triggering a whole new round of caterwauling about racist white people. The movie depicting Katherine Johnson and her colleagues allegedly propelling NASA into space debuted with an opening of $21.8 million, good enough to force Rogue One: A Star Wars Story into second place.
Jack Crenshaw? - the white Southerner (right) who actually did, with a computer, the bulk of the Apollo Project work that Hollywood claims three, never-before-mentioned black women did with slide rules. Taraji P.The PTB are telling us the movie Hidden Figures is a hit - and proof of the need for more non-whites in films. Jenno Topping, Donna Gigliotti, Peter Chernin, Pharrell Williams, Theodore Melfi In the process, they inspired generations of people to aim high and dream big. In addition to helping launch John into orbit, the brilliant women crossed gender and race lines, defied expectations and battled stereotypes. Henson), and her two colleagues, Dorothy Vaughan ( Octavia Spencer) and Mary Jackson ( Janelle Monáe), whose groundbreaking calculations helped NASA catch up in the "Space Race" with the Soviet Union and allowed John Glenn ( Glen Powell) to become the first American astronaut to successfully make a complete orbit of the Earth. The inspirational true story of the first female African-American mathematician, Katherine Johnson ( Taraji P.
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